About MAD Social
‍  Agency

yellow star

We're we're MADly enthusiastic about helping brand grow their business! Our team excels in crafting authentic, high-impact content that delivers tangible results. Whether it's social media management, search engine optimization, or beyond, we partner with businesses across various sectors to make a lasting impression in the digital landscape.

200
+
Satisfied clients
400
+
Amazing Projects
2020
Year founded
3
+
Countries reached
Our Story

Our story started with our Founder Maddie Thompson

With over 11 years of experience and content creation MAD Social is the culmination of a lifelong passion for creativity and business acumen. Starting as a young fashion design intern at just 13, Maddie's entrepreneurial spirit was ignited early on, leading her to launch a clothing brand at 16.

Years later recognizing her knack for digital marketing, she founded MAD Social Agency to disrupt a market and help businesses make their mark online. What began as a creative venture evolved into a full-service agency.

We focus on the psychology behind why people engage, connect, and act. Our approach is rooted in understanding your audience on a deeper level need to trust you.

We're a Winnipeg-based agency that combines digital expertise with human insight to grow genuine connections between brands and audiences. Grow your audience = grow your business, and we’re here to make sure it happens in the most impactful way possible.

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The core mantra that drives everything we do

01

MAD Creative

We thrive on taking unique, out-of-the-box approaches to problem-solving. Our goal is to challenge traditional norms and pioneer new ways of thinking.

02

Our Main Rules

We have a flexible work environment, where our two main rules is get stuff done on time and get stuff done. Well… We don't care how when you do it.

03

Community

We support and promote shopping local and volunteer our marketing services to non-profits and events in our community.

04

Simplicity

We prioritize simplicity and make everything as easy and streamlined as possible, respecting the value of our clients' time.

05

Cutting Edge

We stay up-to-date with trends and technologies to ensure our clients' businesses remain current and competitive.

06

Think Big

We continuously challenge our ideas of what's possible to better meet the needs of our customers.

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The team behind MAD

Maddie Thompson

Founder

Bailey Hurtig

Head of Operations

Sue

Administrative Director

Alexa Kozlo

Video Editor

Karanbir Gogna

Social Media Manager

Sarah Boblinski

Social Media Manager

Jocelyne Meier

Social Media Manager

Anushka Sharma

Social Media Manager

Blaise Lepine

Head of Social Media

Karley Jones

Psychology Marketing Specialist

Alyssa Tomchak

Social Media manager

Anastasiia Pavlenko

Social Media Manager

Adam Gualtieri

Head of Production

Mia Hildebrandt

Social Media Manager

Katelyn Bastos

Social Media Manager

Goku Rajan

Videographer

Kevin Johnson

Videographer

Niki Thakker

Social Media Manager

Chantelle Mackie

Social Media Manager

Pauliina Nicole

Social Media Manager

Maddie Thompson

Maddie Thompson

Founder

Maddie is the Founder of the Mad Social Agency. Maddie’s entrepreneurial roots stem back to high school where she piloted her first business, Social Clothing. When she realized how effective her self-taught marketing techniques were, based on the rapid results she was getting, she decided to try social media marketing as a freelance business. In the matter of a few months, she needed extra help because she was gaining traction faster than she had ever anticipated so she took on her first employee. In early 2021 Maddie stepped away from her day job to pursue her second business, Mad Social Agency, as a full-time business.

Bailey Hurtig

Bailey Hurtig

Head of Operations

Bailey is the Head of Operations at MAD Social Agency and loves working with clients and the team to create great content. She recently graduated from the University of Winnipeg and has always been very creative, excited to put her creative side to the test. Along with graphic design and social media experience, she was the Director of Social Media for the University of Winnipeg Business Association. A fun fact about Bailey is that she is super into fashion and always scoping out the next trends!

Sue

Sue

Administrative Director

Sue gets things done! When Sue isn’t overseeing daily operation, she enjoys gardening, pickle ball, and cooking.

Alexa Kozlo

Alexa Kozlo

Video Editor

Alexa Kozlo is studying computer science while also painting and making art on the side. Alexa is constantly moving and thinking of ways to be creative and social media is one of her outlets.

Karanbir Gogna

Karanbir Gogna

Social Media Manager

Karanbir works as a Social Media Manager and Production Designer for films and tv. Multimedia Arts, Cultural Studies and Content Creation are some of his passions. He is a perfectionist, globetrotter and has an eye for design. Long walks, volunteering and cooking are his favourite pastimes.

Sarah Boblinski

Sarah Boblinski

Social Media Manager

Sarah is a content creator and social media manager with 4 years of experience of experience. Balancing her creative pursuits, she also works as a part-time registered nurse driven by her passion for helping others. Her expertise spans content creation, content editing, graphic design, and social media marketing, making her a versatile asset in the digital realm. When she's not crafting compelling posts or designing eye-catching graphics, Sarah pours her heart into her nursing role, delivering care with kindness and empathy. She's also the host of "The Simply Self Love Podcast," where she engages listeners in discussions about wellness and self-love.

Jocelyne Meier

Jocelyne Meier

Social Media Manager

In the world of luxury sales, marketing, and social media, Jocelyne reigns as a seasoned professional, armed with a treasure trove of experience. In the dynamic world of social media management, she extends her knowledge to ensure her clients radiate confidence in the digital realm. With a gracious and inclusive touch, Jocelyne promises not just an experience, but a tailored journey to success. Beyond the digital landscape, Jocelyne demonstrates a profound appreciation for the arts, engaging in mediums such as pottery and painting. She maintains an active lifestyle, demonstrating a disciplined approach to physical well-being. Jocelyne also places great value on cultivating

Anushka Sharma

Anushka Sharma

Social Media Manager

Introducing Anushka. WIth a marketing degree from the Asper School of Business with a deep passion for the craft. Her strategies and campaigns are infused with creativity, a trait influenced by her love for painting and sketching. Anushka's disciplined spirit is further honed by her dedication to martial arts, specifically taekwondo, which not only strengthens her physically but also mentally. She aspires to one day establish her own company, aiming to carve a unique path in the industry with her innovative marketing strategies. With Anushka, expect a blend of analytical insight, creativity, and determination.

Blaise Lepine

Blaise Lepine

Head of Social Media

Meet Blaise Lepine, our Head Social Media Strategy with a decade of experience crafting strategies that make waves in the digital world. His expertise isn't just about following trends—it's about creating them. At MAD Social Agency, Blaise combines creativity, insight, and a forward-thinking approach to drive brands forward. Under his guidance, expect to not just join the conversation but lead it. Ready for a social media revolution? Blaise is your navigator.

Karley Jones

Karley Jones

Psychology Marketing Specialist

Meet Karley! With a degree in Psychology, Karley has been able to further her creativity through MAD Social Agency as a Social Media Manager. Outside of social media, she has been a child care assistant for the last 5 years. She loves fitness, cats (& dogs, of course) and spending time with her friends and family!

Alyssa Tomchak

Alyssa Tomchak

Social Media manager

Alyssa Tomchak is a third-year Creative Communications student majoring in Advertising and Marketing. With two years of experience in the digital realm, her studies cover video editing, storytelling, and marketing strategies. Drawing from her background in communications, Alyssa seamlessly blends expertise to create captivating content for genuine engagements. In her free time, Alyssa loves travelling to embrace new experiences and see new places. She also enjoys painting, cooking, and hiking.

Anastasiia Pavlenko

Anastasiia Pavlenko

Social Media Manager

Anastasiia is a social media specialist with extensive experience in the Ukrainian, European, and Canadian markets, working across diverse niches — from beauty salons to personal branding for contestants on shows like The Bachelor (yes, you read that right! :smile:). In her role as a social media manager, Anastasiia seamlessly blends creative and analytical skills to develop and implement brand promotion strategies and create engaging content. She has a particular passion for photography and video content creation, and she enthusiastically pursues and develops this craft on the side.

Adam Gualtieri

Adam Gualtieri

Head of Production

Adam Gualtieri is a filmmaker living in Friendly Manitoba. With over a decade of industry experience both behind the camera and editing, Adam thrives when creating. From chasing caribou in the arctic to cooking up laugh-out-loud adventure comedies, his love for storytelling and zest for editing are his true north. In his spare time you’ll find Adam enjoying a coffee and vlogging at his cozy cabin by the lake.

Mia Hildebrandt

Mia Hildebrandt

Social Media Manager

Meet Mia! She’s been working in sports marketing for the last 5+ years. Her experience has helped her develop skills in shooting, editing, graphic design, social media marketing and more. She’s passionate about creating content, telling stories and building relationships with those around her. Mia enjoys watching the bachelor, going to concerts, spending time with friends and family and cheering for the Patriots on Sundays.

Katelyn Bastos

Katelyn Bastos

Social Media Manager

Katelyn is a second-year Creative Communications student at Red River College Polytech. She is majoring in public relations and hopes to broaden her knowledge in the social media marketing space. With experience in video editing and graphic design, Katelyn is excited to work along side businesses to help bring their content ideas to life. In her spare time, Katelyn enjoys scrolling through Pinterest, journaling and thrifting.

Goku Rajan

Goku Rajan

Videographer

With over 5 years of immersive experience in the dynamic realm of content creation, I am a versatile professional adept at bringing visions to life through diverse mediums. My journey began in the heart of storytelling and has grown into a multifaceted career where I excel in various facets of visual communication. As a Videographer and Video Editor, I possess a knack for conceptualizing, filming, and seamlessly crafting videos that captivate audiences. My expertise lies in understanding client needs and transforming concepts into powerful visual narratives that resonate profoundly. In Photography, I leverage my keen eye for detail and composition to capture moments that evoke emotion and

Kevin Johnson

Kevin Johnson

Videographer

Kevin Johnson is a videographer in based in Winnipeg. In this free time he enjoys going winnipeg. In this free time he enjoys going to winnipeg. In this free time he enjoys, going to thewinnipeg. In this free time he enjoys, going to the gym winnipeg. In this free time, he enjoys, going to the gym andwinnipeg. In this free time he enjoys, going to the gym and traveling.

Niki Thakker

Niki Thakker

Social Media Manager

Niki Thakkar is a social media maven with a creative spark that’s impossible to ignore. With experience in both the luxury and fashion worlds, Niki has an uncanny ability to turn concepts into scroll-stopping campaigns that not only catch the eye but also deliver real results. Whether it's curating stunning visuals, running paid campaigns, or creating content that resonates, Niki knows exactly how to make brands stand out in a crowded digital world. With a Postgraduate Certificate in Digital Media Marketing from George Brown College and a degree in Fashion Styling and Creative Direction from Istituto Marangoni London, Niki thrives on staying ahead of trends and crafting content that captivat

Chantelle Mackie

Chantelle Mackie

Social Media Manager

Chantelle is a social media manager with a passion for storytelling and creativity. Currently studying Communications at the University of Winnipeg, she brings valuable experience from the fashion industry where she developed expertise in content creation and graphic design. Chantelle is committed to helping brands connect with their audience and stand out in the digital space.

Pauliina Nicole

Pauliina Nicole

Social Media Manager

Pauliina is a dynamic social media manager and content creator with a passion for crafting engaging digital experiences. When she’s not strategizing campaigns and bringing brands to life online, she’s serving her community as a firefighter. Balancing creativity with courage, she thrives both behind the screen and on the front lines.

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Let’s connect!  Schedule a Complimentary 45 minute discovery chat with a light strategy session.

Email
maddie@madsocialagency.com
Call us with any questions
‭+1 (204) 918-9011‬
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