Why would someone pick your product over another similar product? What “special sauce” does your offering have that sets it apart? And
Why would someone pick your product over another similar product? What “special sauce” does your offering have that sets it apart? And how can you express that differentiation within a few seconds to pull your ideal customers in and prompt them to pay attention?
The answer: You develop a memorable brand that captures attention, builds trust, and connects with your target.
When your product is on a shelf or in a list of search results, you can’t stand next to every potential buyer and passionately explain why your offering is the best. Your packaging, visual branding, and content are the only things customers have in front of them to make a purchasing decision and feel intrigued by your brand in those first few moments.
Branding is especially powerful for businesses that want to attract enthusiastic and engaged customers – the type of people who will become your biggest fans and refer your products to their friends and family.
And then, we also have personal branding -Personal branding is a powerful tool in advancing your career or your business, specifically in an increasingly competitive business environment.
There’s nothing wrong with self-promotion. The key is honesty when you’re doing it.
Find your niche audience. Ask yourself who your skill or passion serves, and target them specifically when building your personal brand.
Your personal brand is more than a reflection of who you are today, it’s a roadmap of where you to go.
It’s important to network regularly to grow your professional circle. Connect with industry leaders by going to formal and informal networking events.
One of the most important aspects of personal branding is making sure your online presence is consistent, curated and adding value!
Why you should hire a professional brand designer over a DIY job..
→ It’s going to save you time: Designers, such as Spark Media, already have the knowledge, creativity and skill to create brands so we are able to complete it much quicker than someone with little design experience. By leaving your branding to a designer, it will be completed efficiently and frees up more of your own time.
→ Bad branding costs you business: It’s no secret that the aesthetic of a brand plays an important role in consumer purchase decisions, so the truth is that if your branding isn’t professional, cohesive or attracting your ideal audience, you’re going to lose out on potential customers.
→ You need the right files: One part of investing in branding is the correct file formats you’ll receive for different purposes, most of which can’t be exported through something like Canva. Designers already have access to software that exports these file types for you.
Arabella is a Social Media Manager at Spark Media. She is currently working toward a Bachelor's degree in Recreation Management and Community Development. She has self-taught experience in web design and development through her own business, Rookley Network. She also worked as the marketing coordinator for the Piney Regional Chamber of Commerce where she has developed her portfolio of business representation on social media.