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No single ad style works for every business, so we don’t rely on just one. Below are the formats we come back to again and again because they consistently perform. Each one gives your audience a different way to get to know you before they buy.
1Note Pad 1 example
You write your key points on a notepad while walking through them on camera, like a quick lesson. It feels like real advice instead of a pitch, so people naturally stop to read along.
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2Notes App 2 examples
A screenshot of a phone Notes app with a short, punchy script or list. It reads like a personal note someone is letting you in on, not an ad, which is exactly why it stops the scroll.
3Whiteboard 4 examples
We teach a simple idea on a whiteboard (a framework, a quick comparison, a step-by-step). It builds instant credibility and gives people a reason to stick around for the answer.
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4Conversational Skit 4 examples
A short skit where one person plays both sides of a real conversation, the customer and the business. It’s entertaining to watch and builds trust fast, because it shows we understand exactly what your customers are thinking.
5Side by Side Skit 4 examples
A split-screen video contrasting the wrong approach with the right one. The comparison does the selling for us. Your value becomes obvious at a glance, no bragging required.
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6Pain-Driven (Talking Head) 4 examples
A direct-to-camera video that opens with the exact problem your customer is facing. It grabs attention immediately, because it feels like we’re speaking straight to them.
7Us vs Them (Talking Head) 4 examples
A calm, direct-to-camera video that lays out what sets you apart from typical competitors. It positions you without ever trashing anyone else, and gives people a clear reason to choose you.
8Testimonial (Talking Head) 3 examples
A casual, selfie-style testimonial from a real customer talking about their experience and results. It’s the fastest way to build trust, because it doesn’t look or feel like a polished ad.
9Founder’s Story (Talking Head) 4 examples
A short, personal story about why the business exists and what you believe in. It builds an emotional connection so people feel aligned with you before they ever buy.
10Objection Handling (Talking Head) 4 examples
A calm, direct video that names a common objection and answers it head-on. It clears hesitation right before someone’s ready to take the next step, and shows we’re confident and transparent.
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