7-Eleven Canada Slurpee UGC Project
We partnered with WILL Creative to produce UGC-style short-form content designed to feel spontaneous, nostalgic, and unapologetically unpolished.
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Project Details
About the project
7-Eleven Canada is an iconic convenience brand known for turning everyday moments into cultural ones, with Slurpee at the centre of summer nostalgia across generations.
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Project execution
We partnered with WILL Creative to produce UGC-style short-form content designed to feel spontaneous, nostalgic, and unapologetically unpolished.
The creative direction focused on Gen Z acting like kids again. Real movement, real chaos, and moments that felt pulled straight from a summer memory. Content was shot handheld with natural lighting, using real talent and real environments to keep everything grounded and scroll-native.
The final assets were built for TikTok and Reels, leaning into lo-fi energy, playful concepts, and the kind of fun that doesn’t feel staged or overthought.
Business owners that want to grow and get leads 👉
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