Cashew X Good Man Brand Testimonial
"How Cashew helped Good Man Brand define their competitive edge" A Testimonial by MAD Social
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Project Details
About the project
Cashew partnered with Good Man Brand to craft a powerful video testimonial that highlights the brand’s impact through market insights, storytelling, and real-life results. This project served as a vehicle to showcase how Cashew supports growing consumer brands by helping them make smarter, faster business decisions, rooted in deep market research and customer clarity.
Good Man Brand, co-founded by NFL quarterback Russell Wilson, is a premium lifestyle brand for the modern man, blending timeless design, sustainability, and social impact. As a fast-growing B-Corp Certified company, they needed a smarter way to sharpen their messaging, identify their ideal customer profiles (ICPs), and guide their next phase of growth.
Project execution
MAD Social Agency led the full creative direction, shot planning, and production coordination for this campaign.
We captured interview content with Good Man Brand’s CEO, layered with dynamic b-roll featuring their team and product, and tied it all together with stylized animation and branded visuals. The video was built with modularity in mind, ready to be optimized for multiple social platforms and ad formats. Our focus was on real storytelling, bold design, and strategic messaging that would resonate with forward-thinking brands.
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