Chase Lay, MD – Facial Plastics and Eyelid Surgery

MAD Social Agency elevated Dr. Chase Lay’s social media presence, showcasing his expertise and driving engagement with high-quality, informative content.

About the project

Dr. Chase Lay, MD, is a leading expert in facial plastic surgery and Asian eyelid surgery, based in San Jose, California. Renowned for his precision and artistic approach, Dr. Lay offers a wide range of surgical and non-surgical procedures designed to enhance his patients' natural beauty while maintaining harmony and balance.

Results:

Increased social media engagement by 73% in three months.
Enhanced brand visibility, drawing more inquiries for specialized procedures like Asian eyelid surgery.
Strengthened Dr. Lay’s position as a trusted authority in the field of facial plastic surgery.

MAD Social Agency worked with Dr. Chase Lay to revamp his social media presence through strategic social media management (SMM). Our objective was to showcase his expertise, promote his monthly specials, and engage a broader audience while maintaining the professionalism and high standards of his brand.

Project execution

Content Creation and Curation:
We designed and published high-quality posts that reflected the sophistication of Dr. Lay’s practice. This included:

Educational content about his surgical techniques and non-invasive procedures.
Before-and-after imagery (with patient consent) to highlight the transformative results of his work.
Monthly specials and promotions presented in an appealing, professional manner.

Social Media Strategy:
Implemented a cohesive posting schedule tailored to attract prospective patients while engaging the existing audience. Content themes included client testimonials, FAQs, and insights into his signature treatments like Asian eyelid surgery and HydraFacial.

Community Engagement:
Built an active online community by responding to inquiries, engaging with followers, and nurturing relationships with potential clients.

Analytics and Optimization:
Consistently monitored performance metrics to refine content and strategies, ensuring maximum visibility and engagement.