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Foam Daddy
19.14x return on ad spend for a Manitoba insulation company
Project Details
About the project
Foam Daddy is a Manitoba spray foam insulation and slab jacking business run by owner Cliff Beam.
No sales reps.
No subcontractors.
Every quote, call, and job site goes directly through the owner, which became one of the strongest trust points in the campaign.
Project execution
We built a Meta Ads lead generation system designed to connect Foam Daddy with high-intent local prospects.
The creative leaned into the biggest differentiator: the owner is the one who answers, quotes, and does the work.
Messaging focused on real Manitoba pain points like cold floors, drafty rooms, rising heating bills, garages, cottages, and uncomfortable spaces during winter.
We used owner-first creative, service-driven visuals, and simple free quote offers to make the next step easy.
The campaign also used Facebook lead forms to reduce friction and capture inquiries quickly.
After noticing an early quality dip, phone number verification was added to the form to improve lead seriousness and make follow-up easier.
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