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Home Qualified
Generated over 35,000 impressions, a 5.72% click-through rate (CTR), and over 230 link clicks.
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Project Details
About the project
Home Qualified, led by President Ralph DiBugnara, is a prominent real estate and mortgage resource company dedicated to helping individuals and businesses navigate the complexities of the housing market. With a focus on providing valuable insights and services, Home Qualified partnered with Adovate to enhance its lead generation efforts. You can learn more about Home Qualified on their website below
Project execution
Objective
Home Qualified was needing to increasing lead flow for its loan officers. The company aimed to attract a diverse range of clients, including business owners, first-time home buyers, and real estate investors.
Strategy
MAD crafted a comprehensive ad strategy leveraging the power of Facebook ads. The approach included utilizing video ads tailored for reels, feeds, and story posts to capture high-quality leads.
Implementation
To start, 30% of their budget had been allocated to ad testing while the remainder was used to acquire the leads. As leads started coming, further optimization was needed to improve lead quality. Lead quality is far more important than quantity as that’s how your business will grow.
Project gallery
Results
Lead Acquisition
Within their first month, Home Qualified had acquired almost 100 leads. This was enough to dedicate a full-time sales person to these leads.
Cost Efficiency
At an average cost per lead below $15, Home Qualified now had a reliable, cost-effective lead source.
Engagement Metrics
Aside from leads, the ads generated over 35,000 impressions, a 5.72% click-through rate (CTR), and over 230 link clicks.
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