Jimmy Hansra | Mortgage Broker

MAD Social Agency implemented a successful faceless content strategy for Jimmy Hansra, resulting in viral engagement and a significant boost in client leads.

About the project

Jimmy Hansra is a seasoned mortgage broker and real estate consultant based in Mississauga, Ontario. With a strong background in structural engineering and project management, he offers comprehensive services in real estate acquisition, project development, capital raising, and more.

Results:

Viral Content: Achieved over 2.6 million views on a single faceless video post, significantly boosting brand visibility.
Increased Engagement: Social media engagement rates rose by 55% within the first quarter.

Video Content Creation: To engage a broader audience, we produced a series of animated explainer videos and motion graphics that simplified complex mortgage concepts. One particular video gained significant traction, amassing over 2.6 million views, demonstrating the potential for faceless content to achieve viral success.

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Project execution

Faceless Content Strategy: Recognizing Jimmy's preference for privacy, we developed a faceless content approach that focused on delivering valuable information without featuring his personal image. This included:

Educational Posts: Informative graphics and videos explaining mortgage processes, real estate investment tips, and market insights.
Client Testimonials: Anonymous success stories highlighting client experiences and satisfaction.
Industry News Updates: Regular posts about the latest trends and changes in the real estate market.

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