Kaytran Eyewear

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We partnered with Kaytran Eyewear to elevate their online presence and make their social media channels a visual extension of their brand’s premium aesthetic.

Kaytran Eyewear

Project Details

Project Date
Jan 2025
 - 
May 2026
Services
Social Media Management
CLient

About the project

Kaytran Eyewear is a Canadian eyewear brand creating bold, statement sunglasses and optical frames designed for modern trendsetters. Known for its sleek aesthetics, premium materials, and fashion-forward edge, Kaytran has become a go-to for those who view eyewear as an extension of personal style rather than just a necessity.

Services: Social Media Management

Instagram: https://www.instagram.com/kaytran_eyewear/

Website: https://www.kaytran.com/

Kaytran Eyewear
Kaytran Eyewear

Project execution

Content Creation:

  • A mix of curated lifestyle videos, close-up product reels, and graphic design content highlighting the brand’s craftsmanship.

  • Lifestyle-oriented visuals that seamlessly combined high fashion vibes with approachable, everyday wear.

Editing & Optimization:

  • Smooth, aesthetic edits using trending sounds while maintaining a clean, elevated look.

  • Branded graphics, colour palettes, and motion text that aligned with the brand’s premium feel.

Performance Analysis:

  • Weekly tracking of engagement metrics to identify which visual styles and trends resonated most with their audience.

  • Adapting content formats and storytelling approaches to maximize saves and shares.

Content Strategy

Product Spotlights

  • High-definition close-ups of frames paired with minimal yet impactful copy.

  • Reels showcasing details like lens tints, unique frame shapes, and materials.

Lifestyle & Fashion Content

  • Short lifestyle clips showing the sunglasses in real-world settings.

  • Storytelling through seasonal trends, style pairings, and personality-driven captions.

Educational & Value-Driven Content

  • Informational carousel graphics on topics like UV protection and frame care.

  • Quick video tips on how to choose eyewear shapes that complement different face types.

Trend-Driven Content

  • Incorporating trending audio and fashion aesthetics to keep the content fresh and shareable.

  • A balance between high-production reels and casual, “in-the-moment” content to humanize the brand.

Graphic Reels & Carousels

  • Eye-catching, editorial-style graphics promoting new collections or limited releases.

  • Carousel posts featuring lookbook-style slides to increase engagement and storytelling.

Want to Grow Your Biz? Get in touch

Let’s connect!  Schedule a Complimentary 45 minute discovery chat with a light strategy session.

Email
maddie@madsocialagency.com
Call or text us with any questions
1 647-559-8967
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