Mastery CFO
Pizza Pizza National Campaign 42,953+ views in a matter of days
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Project Details
About the project
Mastery Fractional CFO helps growing Canadian businesses gain financial clarity, confidence, and control through strategic CFO support. Their goal is to replace reactive decision-making with proactive financial leadership without the cost of a full-time CFO.
Project execution
Our work focused on building trust, authority, and demand through a mix of short-form social content and paid ads.
On the organic side, we created educational and insight-driven content designed to stop the scroll and speak directly to business owners’ real pain points, cash flow pressure, delayed receivables, scaling stress, and unclear financial visibility. Content included talking-head videos, in-office footage, real client scenarios, and simple visual breakdowns that made complex financial concepts feel accessible.
On the paid side, we ran Meta ad campaigns built around high intent messaging and clear positioning. Ads highlighted Mastery’s value as a strategic partner rather than a traditional accountant, driving qualified leads into booking conversations. Creative was continuously optimized based on hook rate, engagement, and conversion performance.
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Business owners that want to grow and get leads 👉
Let’s connect! Schedule a Complimentary 45 minute discovery chat with a light strategy session.
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