Merits of Manitoba

Logo Design:

• Created a clean, modern logo with subtle nods to Manitoba’s landscape and values.
  
  
• Explored variations that worked seamlessly across print, digital, and social platforms.
  
  

Brand Guidelines:

• Developed a detailed guide outlining logo usage, spacing, and tone of voice.
  
  
• Standardized brand elements to ensure consistency across all communications.
  
  

Color Palette & Typography:

• Selected a warm, neutral palette featuring terracotta, navy blue, and beige, inspired by the prairies and natural landscapes of Manitoba.
  
  
• Paired approachable, modern typefaces with excellent legibility, balancing professionalism with friendliness.
  
  

Stationery & Collateral:

• Designed business cards, letterhead, and document templates with a minimalist yet professional layout.
  
  
• Created a cohesive brand system adaptable for future marketing materials.
  
  

Project Gallery & Highlights

Visual Identity Evolution

• A versatile logo suite for both corporate and service-specific applications (e.g., core ticket services, MPI hearings).
  
  

Brand Toolkit

• A library of branded elements, including document headers.
  
  
• Easy-to-use colour codes and type hierarchy for internal teams.
  
  

Empathetic Design Focus

• Visuals and messaging crafted to reduce legal intimidation and build trust with clients.
  
  
• Design choices that reflect the brand’s promise: “We deliver. Period.”