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Neer Supply Ads
MAD Social Agency partnered with Neer Supply and Design to build a Facebook lead generation strategy focused on bringing in qualified renovation and design enquiries while improving the lead funnel behind the ads.
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Project Details
About the project
Neer Supply and Design is a Winnipeg-area home renovation and design studio helping homeowners plan and source flooring, countertops, kitchens, bathrooms and full renovation projects from its own showroom.
Before working with MAD Social Agency, most new business came through word of mouth and showroom walk-ins, with no consistent system in place to turn digital interest into qualified renovation leads.
Project execution
MAD Social Agency launched service-specific Facebook lead campaigns targeting Winnipeg homeowners interested in flooring, countertops, kitchens, bathrooms and renovation projects.
When lead volume began to slow, the campaign data showed that the ads were still performing well. The issue was traced back to the lead form itself, where prospects selecting a kitchen project with a budget under $10,000 were being automatically disqualified.
That meant potential countertop and smaller kitchen projects were being removed before the Neer Supply and Design team ever had the opportunity to speak with them.
MAD Social Agency adjusted the qualification process, simplified the form and removed unnecessary friction.
The campaign messaging was also refined to focus more heavily on services the team could efficiently take on, including flooring, countertops and kitchen and bathroom refreshes.
New creative was filmed directly inside the Neer Supply and Design showroom, featuring the owner and team in conversational, natural formats. One of the strongest-performing ads was a casual back-and-forth skit filmed on location.
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