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Neer Supply Ads
MAD Social Agency partnered with Neer Supply and Design to build a Facebook lead generation strategy focused on bringing in qualified renovation and design enquiries while improving the lead funnel behind the ads.
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About the project
Neer Supply and Design is a Winnipeg-area home renovation and design studio helping homeowners plan and source flooring, countertops, kitchens, bathrooms and full renovation projects from its own showroom.
Before working with MAD Social Agency, most new business came through word of mouth and showroom walk-ins, with no consistent system in place to turn digital interest into qualified renovation leads.
Between March 8 and July 12, 2026, the campaign generated:
- 80 leads
- $60,146.80 in closed revenue
- 10.57x ROAS
- $5,691.64 in total ad spend
- $71.15 average cost per lead
- 2,517 clicks
- 152,391 impressions
- 42,194 accounts reached
- 1.65% blended click-through rate
The $60,146.80 in tracked revenue came from two closed projects, generating enough revenue to cover the full advertising investment several times over.
The campaign also helped improve the quality of conversations the Neer Supply and Design team was having with incoming leads.
Instead of continuing to change ads that were already performing, the data allowed MAD Social Agency to identify the actual issue inside the funnel and make changes where they would have the greatest impact.
“I've had better conversations with the leads that have come in, which is nice. It seems a little bit more intentional and worth my time.”
— Maryna, Neer Supply and Design
Project execution
MAD Social Agency launched service-specific Facebook lead campaigns targeting Winnipeg homeowners interested in flooring, countertops, kitchens, bathrooms and renovation projects.
When lead volume began to slow, the campaign data showed that the ads were still performing well. The issue was traced back to the lead form itself, where prospects selecting a kitchen project with a budget under $10,000 were being automatically disqualified.
That meant potential countertop and smaller kitchen projects were being removed before the Neer Supply and Design team ever had the opportunity to speak with them.
MAD Social Agency adjusted the qualification process, simplified the form and removed unnecessary friction.
The campaign messaging was also refined to focus more heavily on services the team could efficiently take on, including flooring, countertops and kitchen and bathroom refreshes.
New creative was filmed directly inside the Neer Supply and Design showroom, featuring the owner and team in conversational, natural formats. One of the strongest-performing ads was a casual back-and-forth skit filmed on location.
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