Parkbridge

Maintaining a professional and active social media presence for Parkbridge, reflecting their commitment to vibrant community living.

About the project

MAD Social Agency managed the social media presence of Parkbridge, Canada’s leading developer and owner-operator of residential land lease communities and RV camping & cottage resorts. Our focus was on maintaining an active and professional presence on LinkedIn and Facebook for both Parkbridge communities and resorts, ensuring a consistent and corporate tone in line with the brand's ethos

In our collaboration with Parkbridge, MAD Social Agency ensured a steady and professional social media presence.

Corporate Communication: Our content strategy was designed to reflect Parkbridge's corporate identity, focusing on their expertise in developing vibrant communities and resorts.
Community Highlighting: We showcased Parkbridge's commitment to building communities, emphasizing their belief in the value of vibrant, connected living spaces.
Professional Online Presence: On LinkedIn and Facebook, we maintained a tone and style that resonated with Parkbridge's professional audience, ensuring their social media channels reflected their industry-leading status.
No Video Content: Our strategy exclusively utilized text and image-based content, aligning with Parkbridge's preference for these formats in their social media communications.

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Project execution

Our approach was straightforward and focused:

Content Curation: Carefully selecting and sharing content that aligns with Parkbridge's corporate image and values, focusing on their community-centric approach.
Platform-Specific Management: Tailoring our strategy to suit the professional nature of LinkedIn and the community-focused environment of Facebook.
Consistent Brand Voice: Ensuring all posts and interactions maintained a consistent, corporate tone, reflecting Parkbridge's position as a leader in community development.

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