Parkbridge

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Maintaining a professional and active social media presence for Parkbridge, reflecting their commitment to vibrant community living.

Parkbridge

Project Details

Project Date
Sep 2023
 - 
Services
Social Media Management
CLient
Parkbridge

About the project

MAD Social Agency managed the social media presence of Parkbridge, Canada’s leading developer and owner-operator of residential land lease communities and RV camping & cottage resorts. Our focus was on maintaining an active and professional presence on LinkedIn and Facebook for both Parkbridge communities and resorts, ensuring a consistent and corporate tone in line with the brand's ethos

Parkbridge
Parkbridge

Project execution

Our approach was straightforward and focused:

  1. Content Curation: Carefully selecting and sharing content that aligns with Parkbridge's corporate image and values, focusing on their community-centric approach.
  2. Platform-Specific Management: Tailoring our strategy to suit the professional nature of LinkedIn and the community-focused environment of Facebook.
  3. Consistent Brand Voice: Ensuring all posts and interactions maintained a consistent, corporate tone, reflecting Parkbridge's position as a leader in community development.

Project gallery

In our collaboration with Parkbridge, MAD Social Agency ensured a steady and professional social media presence.

  • Corporate Communication: Our content strategy was designed to reflect Parkbridge's corporate identity, focusing on their expertise in developing vibrant communities and resorts.
  • Community Highlighting: We showcased Parkbridge's commitment to building communities, emphasizing their belief in the value of vibrant, connected living spaces.
  • Professional Online Presence: On LinkedIn and Facebook, we maintained a tone and style that resonated with Parkbridge's professional audience, ensuring their social media channels reflected their industry-leading status.
  • No Video Content: Our strategy exclusively utilized text and image-based content, aligning with Parkbridge's preference for these formats in their social media communications.

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