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Racka Roofing
Racka Roofing built an authentic and highly engaging online presence through educational, humorous, and story-driven content ,turning everyday roofing into a viral local conversation.
Project Details
About the project
Racka Roofing is a residential and commercial roofing company based in Manitoba, known for combining skilled craftsmanship with honest communication and top-quality service. Their goal is to simplify the roofing experience for homeowners while building trust through transparency, education, and authenticity.
Project execution
To strengthen Racka Roofing’s digital presence and establish them as a trusted, recognizable local brand by creating content that blends education, personality, and entertainment.
Approach:
- Built a video-driven content strategy focusing on short-form Reels with strong hooks, humour, and hands-on demonstrations.
- Incorporated storytelling and skit-style videos to humanize the team and make technical content relatable.
- Optimized posting cadence and hashtags for local visibility while tapping into trending formats.
Outcomes:
- Achieved 545,000+ views in 30 days, with 98.5% from non-followers, driving massive brand exposure.
- Grew reach by 3,575% month-over-month and expanded their audience primarily in Winnipeg and Steinbach.
- Generated consistent content performance — videos regularly surpassing 10K+ views and earning strong engagement.
- Increased overall profile visits by 545% and strengthened local trust through relatable, expert-led storytelling.
Business owners that want to grow and get leads 👉
Let’s connect! Schedule a Complimentary 45 minute discovery chat with a light strategy session.
