Racka Roofing

Over 3.17 million total views with a reaction content strategy

About the project

Racka Roofing is a residential and commercial roofing company based in Manitoba, known for skilled craftsmanship, transparent service, and a down-to-earth, honest approach to every build.

They came to MAD Social to grow their digital presence, not just to “show up,” but to stand out in a competitive local market.

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🚀 The Results

From May 1 to Jan 15, Racka hit:

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🔨 Over 3.17 million total views

‍🔥 Top videos hit 1.2M, 1M, and 683K

‍📈 98% of views came from non-followers

🏙️ Local reach surged across Winnipeg and Steinbach

📱 Profile visits skyrocketed by 545%

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Project execution

📈 The Strategic Shift

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We launched with a wide content mix:
🎥 Short-form how-tos
🎓 Roofing red flag explainers
😄 Humour from the crew
🚁 Drone-led craftsmanship shots

But then we found the winner:
REACTION-LED CONTENT.
Quick takes. Bold commentary. Confident industry POVs.
We spotted the spike, studied the trend, and doubled down.

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🧠 The New Approach

✅ Built a reaction-led series that delivered hot takes with humour
✅ Kept it authentic, filmed on the job with real crews
✅ Paired speed with consistency — daily cadence, scroll-stopping hooks
✅ Prioritized relatability over polish to drive trust at scale

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