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Weather Tech Heating & Cooling
MAD Social Agency partnered with Weather Tech to create a more consistent lead generation system using Facebook ads, while implementing a CRM that allowed their team to properly track every lead from first contact throug
Project Details
About the project
Weather Tech Heating & Cooling is a family-run HVAC company based in Winnipeg, Manitoba, providing furnace, air conditioning, water heater and filtration installations, along with 24-hour emergency service.
Their business is heavily influenced by Winnipeg’s seasonal weather, where extreme temperatures can create major spikes in demand almost overnight.
Project execution
MAD Social Agency launched high-intent Facebook lead campaigns targeting Winnipeg homeowners looking for furnace, air conditioning, water heater and filtration services.
Meta lead forms made it easy for potential customers to enquire directly through the ads, while GoHighLevel was implemented to bring every incoming lead into one centralized pipeline.
The pipeline tracked customers through each stage:
New Lead → Requested Call Back → Booked Service Call → Quote Sent → Booked Quote → Sold
A power dialler was also introduced to help the team follow up with unanswered leads faster, while new advertising creative was produced regularly to keep the campaigns fresh throughout the season.
As demand continued to grow, MAD Social Agency also launched a separate recruitment campaign to help Weather Tech attract experienced HVAC technicians.
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