Everything You Wanted to Know About Marketing But Were Afraid to Ask

Everything You Wanted to Know About Marketing But Were Afraid to Ask

We get it. Marketing can feel like a never-ending maze of trends, acronyms, and shiny tools. At MAD Social Agency, we hear the same questions over and over — so we’re answering them here, straight-up, no fluff.

Whether you’re a founder, a team of one, or a growing business trying to figure out what actually works, this is for you.

1. “Do I really need to be on social media?”
If you’re not showing up online, you’re invisible. Social media isn’t just for memes — it’s your credibility, your storefront, and your voice. Whether you're in construction, skincare, wellness, or tech, people will look you up. What they see (or don’t see) influences trust.

2. “How often should I post?”
You don’t need to post every day, but you do need to be consistent. We recommend 3–5 times per week minimum for most businesses. The real key? Quality > quantity. Every post should give value — whether that’s entertainment, education, or a moment of realness.

3. “Do I need to run ads or can I grow organically?”
Organic and paid content work hand-in-hand. Think of organic content as your brand story and community builder — ads as the accelerator. You can grow without ads, but if you want to scale faster or reach specific audiences, ads make sense.

4. “Why is no one engaging with my content?”
People scroll fast. If your content doesn’t speak to a pain point, make someone feel something, or say something worth stopping for — they won’t stop. Focus on human psychology over aesthetics. Hooks matter. Emotion drives action.

5. “What does a marketing agency actually do?”
We don’t just ‘make posts.’ A good agency should act like an extension of your team. Strategy, content creation, copywriting, analytics, storytelling, audience building, ad management, and keeping up with what’s working right now — that’s the job.

6. “Is TikTok still worth it for my brand?”
Short answer: yes. Even if you're not dancing. TikTok is one of the most powerful platforms for organic reach, especially for founder-led brands, education-based content, or anything visual. And the content you make there? You can repurpose it everywhere.

7. “What platforms should I be on?”
It depends on your audience. B2B? Prioritise LinkedIn. Visual product? Instagram and TikTok. Local service? Google Business Profile and Facebook. Don’t try to be everywhere — be intentional and go deep where your people actually are.

8. “What makes a marketing strategy actually work?”
Clarity and consistency. Know your audience inside-out. Say something worth saying. Make content that aligns with your goals. And don’t just throw stuff at the wall — measure what’s working and double down on it.

9. “How long does it take to see results?”
Marketing isn’t a light switch — it’s a flywheel. Organic content can take 1–3 months to gain momentum. Ads can show results faster, but both require testing and tweaking. The longer you stick with it, the smarter and more profitable it gets.

10. “Can’t I just do it myself?”
Sure — but will you? Marketing done well takes time, skill, and systems. If you're juggling five other roles in your business, your marketing will show it. Hiring a team (like us 👋) means staying consistent, on-trend, and impactful without the mental overhead.

If you’ve asked any of these questions (or all of them), you’re not alone. That’s why we’re here — to help you build a brand that actually stands out online.