Are you a busy entrepreneur trying to juggle the million and one things that come with running your own business?
Digital Marketing: A Guide for Busy Entrepreneurs
Are you a busy entrepreneur trying to juggle the million and one things that come with running your own business? Have you been looking into digital marketing but haven’t gotten around to it yet because of how complex it seems? It’s time to change that! Digital marketing can be overwhelming, but if done correctly, it has enormous potential. And don’t worry - we have easy-to-follow tips that will help even the busiest entrepreneurs get ahead.
1. Know Your Goals
Before diving into any kind of digital marketing strategy, take some time to think about what your goals are. Do you want more leads or customers? Are you hoping for increased brand awareness? Knowing what success looks like for your business is important when developing an effective digital marketing approach. Once these objectives are settled on, create a plan and timeline so that everything is laid out in front of you and easy to track!
2 . Get Creative With Ads
Advertising can be an extremely powerful tool in boosting sales or generating leads - as long as they are used strategically and creatively! When creating ads, make sure they stand out from others by using eye-catching visuals such as videos or infographics (or both!). Additionally, consider using alternative ad platforms such as TikTok which could reach your target demographic better than other social media channels like Facebook or Instagram might do.
3 . Utilize Analytics Tools
One of the greatest benefits of having a digital presence is being able to gather data on how customers interact with your business online – this could mean anything from tracking website visits to analyzing customer reviews on different platforms. With all this valuable information at hand, use analytics tools such as Google Analytics or Hotjar to gain insights into who visits your page/app and why – this will provide invaluable insight into what works best for reaching new customers or engaging existing ones. Doing so will also give you direction when making further decisions related to future campaigns!
4 . Optimize For SEO
If there's one thing every successful entrepreneur should understand about digital marketing strategies–it's search engine optimization (SEO). This practice involves optimizing content across various web pages so that those pages rank higher in SERPs (search engine results pages). In order for SEO efforts
Maddie is the Founder of the Mad Social Agency. Maddie’s entrepreneurial roots stem back to high school where she piloted her first business, Social Clothing. When she realized how effective her self-taught marketing techniques were, based on the rapid results she was getting, she decided to try social media marketing as a freelance business. In the matter of a few months, she needed extra help because she was gaining traction faster than she had ever anticipated so she took on her first employee. In early 2021 Maddie stepped away from her day job to pursue her second business, Mad Social Agency, as a full-time business.