Greg Witz was in need of social media management and content organization with a Gen Z flair.
Our social media management team at MAD worked with Greg Witz, President and CEO of Witz Education, to develop a social media strategy that focused on motivational and sharable graphics. Greg is an accomplished author and leader in the field of professional development, and we knew that showcasing his expertise and sharing his motivational insights would be key to engaging with his audience on social media.
To execute the strategy, we provided a list of content ideas to his videography team and implemented organizational systems to ensure everyone was on track and on the same page. We also promoted his BetterHUMAN podcast, using it as a lead magnet to encourage engagement with his audience.
Our team promoted podcast clips and focussed on creating shareable content graphics with call-to-action posts to prompt his followers to share their own leadership insights and experiences.
Overall, our social media management strategy established Greg as a thought leader in professional development and increased his reach and engagement on social media.
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