Social Media & Web


Project Details

Project Date
Feb 2023

About the project

Over5oGolf is a husband and wife golf performance coaching team who specializes in helping the over-50-golfer to play the best golf of their lives while improving their health and mobility.

Inconsistent brand

  • Over50Golf had an inconsistent brand across their social media platforms. Their brand was not easily recognizable, and there was no clear messaging or tone.

Low follow count

  • Over50Golf had a low follow count on their social media platforms, which meant that their content was not reaching their target audience.

Content creation

  • Over50Golf was struggling with content creation, as they did not have a clear strategy in place. Their content was often repetitive and lacked creativity.


Project execution

Maintaining consistency across social media platforms and website is essential to building a strong brand identity.

Use the Same Profile Photo: Use the same profile photo across all social media platforms. This helps to ensure your brand is easily recognizable and reinforces your brand identity.

  • Use the Same Cover Photo: Use the same cover photo across all social media platforms.
  • Use the Same Branding Elements: Use the same branding elements, such as fonts, colors, and logos, across all social media platforms.
  • Maintain a Consistent Tone of Voice: Maintain a consistent tone of voice across all social media platforms.

Engaging with your audience is essential to building trust, credibility, and brand loyalty. Here are a few ways to engage with your audience:

  • Follow profiles who follow other accounts in the golf niche such as local gold courses.
  • Respond to Comments: Respond to comments on your social media posts in a timely and professional manner.
  • Encourage User-Generated Content: Encourage your audience to create and share user-generated content.
  • Run Contests and Giveaways: Run contests and giveaways to encourage your audience to engage with your brand. This can help to increase brand awareness and lead to increased engagement.

Project gallery

Maintaining a consistent brand voice and branding across social media platforms can lead to several positive brand results, such as increased brand awareness, credibility, and loyalty. By maintaining a consistent tone of voice and visual identity, Over50Golf brand can establish a recognizable and memorable presence on social media platforms.

MAD designed a new website for Over50Golf. By incorporating the brand's visual identity and messaging into the website design, Over50Golf established a consistent look and feel across all digital channels.

Main focus:

  • Branding Elements: This helps to reinforce your brand identity and make your website easily recognizable.
  • UX/UI Design: A focus on UX design for the over 50 age group to ensure that the website is user-friendly and easy to navigate. This helps to create a positive user experience that aligns with your brand's values.

Ready for a MAD Cool
  digital presence?

Let’s connect!  Schedule a Complimentary 15 minute discovery chat with a light strategy session.


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