Over50Golf

Social Media & Web

Project Details

Project Date

Feb 2023

Services

CLient

Over50Golf

Link

Project Link

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About the project

Over5oGolf is a husband and wife golf performance coaching team who specializes in helping the over-50-golfer to play the best golf of their lives while improving their health and mobility.

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Inconsistent brand

Over50Golf had an inconsistent brand across their social media platforms. Their brand was not easily recognizable, and there was no clear messaging or tone.

Low follow count

Over50Golf had a low follow count on their social media platforms, which meant that their content was not reaching their target audience.

Content creation

Over50Golf was struggling with content creation, as they did not have a clear strategy in place. Their content was often repetitive and lacked creativity.

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Project execution

Maintaining consistency across social media platforms and website is essential to building a strong brand identity.

Use the Same Profile Photo: Use the same profile photo across all social media platforms. This helps to ensure your brand is easily recognizable and reinforces your brand identity.

Use the Same Cover Photo: Use the same cover photo across all social media platforms.
Use the Same Branding Elements: Use the same branding elements, such as fonts, colors, and logos, across all social media platforms.
Maintain a Consistent Tone of Voice: Maintain a consistent tone of voice across all social media platforms.

Engaging with your audience is essential to building trust, credibility, and brand loyalty. Here are a few ways to engage with your audience:

Follow profiles who follow other accounts in the golf niche such as local gold courses.
Respond to Comments: Respond to comments on your social media posts in a timely and professional manner.
Encourage User-Generated Content: Encourage your audience to create and share user-generated content.
Run Contests and Giveaways: Run contests and giveaways to encourage your audience to engage with your brand. This can help to increase brand awareness and lead to increased engagement.

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Project gallery

Maintaining a consistent brand voice and branding across social media platforms can lead to several positive brand results, such as increased brand awareness, credibility, and loyalty. By maintaining a consistent tone of voice and visual identity, Over50Golf brand can establish a recognizable and memorable presence on social media platforms.

MAD designed a new website for Over50Golf. By incorporating the brand's visual identity and messaging into the website design, Over50Golf established a consistent look and feel across all digital channels.

Main focus:

Branding Elements: This helps to reinforce your brand identity and make your website easily recognizable.

UX/UI Design: A focus on UX design for the over 50 age group to ensure that the website is user-friendly and easy to navigate. This helps to create a positive user experience that aligns with your brand's values.

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