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Over50Golf
Social Media & Web
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Project Details
About the project
Over5oGolf is a husband and wife golf performance coaching team who specializes in helping the over-50-golfer to play the best golf of their lives while improving their health and mobility.
Inconsistent brand
- Over50Golf had an inconsistent brand across their social media platforms. Their brand was not easily recognizable, and there was no clear messaging or tone.
Low follow count
- Over50Golf had a low follow count on their social media platforms, which meant that their content was not reaching their target audience.
Content creation
- Over50Golf was struggling with content creation, as they did not have a clear strategy in place. Their content was often repetitive and lacked creativity.
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Project execution
Maintaining consistency across social media platforms and website is essential to building a strong brand identity.
Use the Same Profile Photo: Use the same profile photo across all social media platforms. This helps to ensure your brand is easily recognizable and reinforces your brand identity.
- Use the Same Cover Photo: Use the same cover photo across all social media platforms.
- Use the Same Branding Elements: Use the same branding elements, such as fonts, colors, and logos, across all social media platforms.
- Maintain a Consistent Tone of Voice: Maintain a consistent tone of voice across all social media platforms.
Engaging with your audience is essential to building trust, credibility, and brand loyalty. Here are a few ways to engage with your audience:
- Follow profiles who follow other accounts in the golf niche such as local gold courses.
- Respond to Comments: Respond to comments on your social media posts in a timely and professional manner.
- Encourage User-Generated Content: Encourage your audience to create and share user-generated content.
- Run Contests and Giveaways: Run contests and giveaways to encourage your audience to engage with your brand. This can help to increase brand awareness and lead to increased engagement.
Project gallery
Maintaining a consistent brand voice and branding across social media platforms can lead to several positive brand results, such as increased brand awareness, credibility, and loyalty. By maintaining a consistent tone of voice and visual identity, Over50Golf brand can establish a recognizable and memorable presence on social media platforms.
MAD designed a new website for Over50Golf. By incorporating the brand's visual identity and messaging into the website design, Over50Golf established a consistent look and feel across all digital channels.
Main focus:
- Branding Elements: This helps to reinforce your brand identity and make your website easily recognizable.
- UX/UI Design: A focus on UX design for the over 50 age group to ensure that the website is user-friendly and easy to navigate. This helps to create a positive user experience that aligns with your brand's values.
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Ready for a MAD Cool
digital presence?
Let’s connect! Schedule a Complimentary 15 minute discovery chat with a light strategy session.
