Social Media & Content Production.
Meet Jess and Nathan, a husband and wife duo of dentists from Brandon, Manitoba, who have created Pitt and Grûv - a line of professional scrubs that combine fashion, function, and quality. With over 20 years of combined experience, they're passionate about creating a product that enhances the lives of healthcare professionals.
New Brand Launch
Content Creation
Engaging Users Online
Maintaining a consistent brand voice and branding across social media platforms can lead to several positive brand results, such as increased brand awareness, credibility, and loyalty. the launch of Pitt & Gruv was a major success getting 60+ orders on the day of their launch.
To build excitement and anticipation for their brand launch, we developed a fun content strategy that connected with dental schools and other healthcare professionals via Instagram. We created engaging posts that showed their products in action, with models showcasing stylish and comfortable scrubs in various settings.
Pitt and Grûv also invested in a branded photoshoot to produce high-quality images that would be used across their website and social media channels. The photoshoot showcased their scrubs in a professional and visually appealing way, highlighting the unique features of their products and the benefits they offer to healthcare professionals. By creating a consistent and cohesive brand image, Pitt and Grûv was able to establish a strong brand identity and build trust with their target audience.
Engaging with the right audience is essential to building trust, credibility, and brand loyalty. Here are a few ways we engaged with their target audience:
Let’s connect! Schedule a Complimentary 15 minute discovery chat with a light strategy session.