RENT Real Estate Services

RENT came to MAD for social media management. Lucy wanted to have a consistent, professional, yet funky social media presence to match their fresh rebrand.

Project Details

Project Date

Aug 2022

Services

Social Media Management

CLient

RENT Real Estate Services

Link

Project Link



About the project

RENT Real Estate Services is a client-focused property management company that specializes in providing excellent property management and tenant placement services. They understand that the real estate industry has become more complex, and they are committed to providing high-level service to their clients.

Branded Feed

Challenge: Create a consistent and branded feed that reflects their company values and attracts potential clients.
Objective: Develop a content strategy that incorporates their brand colors, style, and messaging across all social media platforms, resulting in a visually appealing and cohesive brand image.

Fresh Ideas

Challenge: Generate fresh and engaging content that captures the attention of their target audience.
Objective: Brainstorm and create new and creative content ideas without any client involvement.

Promoting Local/Vancouver Communities

Challenge: Promote local and Vancouver communities, showcasing the diverse and vibrant neighborhoods they operate in.
Objective: Create a series of social media posts that highlight different neighbourhoods, local businesses, and community events, helping to build a sense of community and promote their brand as a trusted local partner.

‍

Project execution

To ensure a strong and cohesive brand image on social media, we established a clear brand identity and aesthetic that reflects the company's values and mission. Ensuring the use of their colour palette, fonts and graphics, and the overall tone and voice of the brand.

One effective way we achieved a cohesive and unique brand on social media was to create consistent post templates.

Posting high-quality images and videos that align with the brand's aesthetic and messaging.

Showcase the Local Community: Build a strong local brand image by showcasing the local community through social media. This includes highlighting the best local businesses, events, and attractions in Vancouver, BC.

Educate the Audience: RENT Real Estate Services can establish themselves as a thought leader in the property management industry by educating their audience through social media.

Highlight Unique Features: RENT Real Estate Services can use social media to highlight the unique features and benefits of their services. This includes showcasing the properties they manage, highlighting the benefits of working with their company, and sharing customer testimonials.

Rentals: To promote rentals, we create beautiful social media posts showcasing the unique features and amenities of each property. Highlighting the benefits of renting through their company, such as excellent customer service and commitment to clients.

‍

Project gallery

RENT Real Estate Services has seen a significant improvement in brand recognition and engagement on social media since implementing their new content strategy. By focusing on a cohesive and unique brand aesthetic and highlighting local communities, they have been able to stand out in a competitive market.

By providing informative and valuable content to its audience, RENT Real Estate Services has been able to establish itself as a trustworthy and reliable source of information in the industry. The company's focus on promoting local communities and highlighting its unique value proposition has also helped to differentiate it from competitors and attract a loyal following.