Ry's and Shine Cleaning

Rys and Shine Cleaning Co. is a local cleaning service provider focused on delivering high-quality cleaning solutions for both residential and commercial clients. Since its inception, the company has aimed to provide exc

About the project

Ry’s and Shine Cleaning Co. is a local cleaning service provider offering high-quality residential and commercial cleaning services.

They had strong service quality, happy customers, and positive word-of-mouth, but they needed a more consistent way to bring in new leads and grow their client base.

“I went from 50 clients to over 200 clients in just 3 months. I came to Adam with a lead problem and he turned it into a hiring problem with so many new clients coming in.”

Results

From March to December 2025, the campaign generated:

1,184 qualified leads

$58,309.27 in revenue

$16,715.03 CAD in total ad spend

$14.12 average cost per lead

970,230 impressions

17,820 clicks

1.84% blended CTR

3.49x return on ad spend

The campaign stayed consistent across 10 consecutive months, even through offer changes, market saturation periods, geographic targeting resets, and creative refreshes.

What started as a lead problem became a hiring problem.

Ry’s and Shine went from uncertain booking volume to predictable monthly client flow, stronger local brand recognition, and the confidence to scale.

Project execution

Goal

Grow a consistent client base through a predictable Meta Ads lead generation system.

Challenges

Ry’s and Shine had great customer feedback, but lead flow was inconsistent.

Growth relied heavily on referrals and word-of-mouth.

They needed a system that could create steady local demand, bring in qualified cleaning leads, and support long-term growth.

Approach

We launched a structured Meta Ads strategy built around a high-converting local offer.

The campaign started in March with a 30% introductory discount to create urgency, validate demand, and generate new inquiries quickly.

Once the offer proved strong, we transitioned it to 20% to improve lead intent while still keeping volume consistent.

Over 10 months, the campaign focused on localized targeting, creative rotation, offer testing, geographic precision, and ongoing performance optimization.

ASMR-style cleaning videos and service-driven visuals helped maintain engagement and reduce ad fatigue.

When off-radius leads started coming in, the campaign was reset with tighter geographic targeting to protect lead quality and keep the budget focused on the right service areas.