We revolutionized the Friesen Group's social media presence by focusing on what makes them truly unique: their family-oriented approach to real estate.
The Friesen Group is a family-owned real estate team known for their deep roots in the community and a personal approach to helping clients find their perfect home. With a rich story and a commitment to personal service, they needed their social media presence to reflect these values and stand out in the competitive real estate market.
In a sector crowded with transactional content and standard property listings, the Friesen Group sought to differentiate themselves by highlighting their family-oriented approach and community involvement. The challenge was to convey their unique story and values in a way that was engaging, authentic, and memorable.
MAD Social Agency took the helm of the Friesen Group’s social media strategy, focusing on Instagram and Facebook, platforms where visual storytelling thrives. We decided to go beyond traditional real estate posts, choosing instead to create fun, engaging videos and stories that showcased not just the properties, but the people behind the Friesen name. Our content strategy included:
Let’s connect! Schedule a Complimentary 30 minute discovery chat with a light strategy session.